Level the Field is a High Distinction project completed at Monash University that explores the underrepresentation of female athletes in Australian media. Through a Design Research Kit, primary data were collected, identifying a significant imbalance in public awareness of female athletes and their achievements.

In response, Level the Field was developed as a brand designed to increase the visibility of women’s sport and make it more accessible to Australian audiences. The brand combines a website for discovering sporting results, games and events, social media, and merchandise featuring dynamic sports imagery and Australian female athletes. Together, these touchpoints aim to encourage greater media engagement, celebrate female sporting achievements, and inspire the next generation of female athletes.

Trifle Treats brand identity, inspired by nostalgic holiday trifles and designed as a build-your-own trifle store offering a variety of customisable flavours and layers. This brand concept challenged me to create mockups in Adobe Firefly, Photoshop, and Illustrator. This project presents a comprehensive mockup branding and advertising concept that reflects both creativity and culinary heritage, reflecting a store that brings people together to enjoy a delicious treat.

JWM Projects, a carpentry service business, commissioned a logo and business card design. The client desired a clear, easily recognisable design that aligned with the building industry. Using contrasting colours, lines, and shapes, we created a unique, modern logo with key imagery that works across any marketing medium.

The Shelley Beach Jetty Association is a local community and property stakeholder group that supports local safety, community welfare, and funding for the Jetty for everyone to enjoy.
These stickers were sketched and designed for a client from the Association to give out to members and the community, highlighting the beauty of Shelley Beach and its iconic Jetty.

This high-distinction Monash packaging design project focuses on Powerade, a leading Australian hydration brand. The concept identifies an opportunity for Powerade to enter the growing energy gel market.

Research revealed key issues with existing sports gels, including poor usability, reliance on water, and wasteful packaging. The project explored a sustainable, functional gel combining energy and electrolytes, leveraging Powerade’s hydration expertise and Coca-Cola’s distribution network to deliver a more convenient athlete experience.

Ethos is a Brand Identity concept for a Gen-Z fitness app designed to make building healthy habits more personalised, social, and motivating. Users can create and customise workout routines, share exercises, collaborate with others, set goals, and track progress. Inspired by the personalisation and community of platforms like TikTok and Spotify, Ethos creates a supportive team environment where people can build fitness habits together. The brand is rooted in the Greek concept of ethos: character, habits, and community spirit.