This high-distinction Monash packaging design project focuses on Powerade, a leading Australian hydration brand. The concept identifies an opportunity for Powerade to enter the growing energy gel market. Research revealed key issues with existing sports gels, including poor usability, reliance on water, and wasteful packaging. The project explored a sustainable, functional gel combining energy and electrolytes, leveraging Powerade’s hydration expertise and Coca-Cola’s distribution network to deliver a more convenient athlete experience.