Level the Field is a High Distinction project completed at Monash University that explores the underrepresentation of female athletes in Australian media. Through a Design Research Kit, primary data were collected, identifying a significant imbalance in public awareness of female athletes and their achievements. In response, Level the Field was developed as a brand designed to increase the visibility of women’s sport and make it more accessible to Australian audiences. The brand combines a website for discovering sporting results, games and events, social media, and merchandise featuring dynamic sports imagery and Australian female athletes. Together, these touchpoints aim to encourage greater media engagement, celebrate female sporting achievements, and inspire the next generation of female athletes.